New Zealand Possum Merino, the warmest knitwear in the world

Experience the incredible warmth and style of possum merino for yourself - and join the exclusive global club of possum-merino lovers.

Do you feel the cold? Or do you just wish that winter was a bit warmer? 

New Zealand possum merino is the answer. Only invented twenty years ago, it is a mixture of incredibly warm, soft possum fur with fine New Zealand merino wool.

For many years, this luxury fibre was only available in small quantities in New Zealand, knitted by hand for hardy locals who knew and respected the secret qualities of possum merino.

But now you can buy these gorgeous New Zealand-made possum merino jumpers, sweaters, cardigans, scarves and gloves online here and experience the warmth and soft comfort of beautiful New Zealand possum merino for yourself. 

Possum merino: The miracle fibre

Possum merino is sometimes called "the miracle fibre", or "the cashmere of New Zealand". It's made from blending the incredibly soft and luxurious fur of the brushtail possum with New Zealand merino wool.

The brushtail possum was introduced to New Zealand in 1837 from Australia. The population exploded, feeding on New Zealand's rainforests and native wildlife. For over seventy years, the New Zealand government has been engaged in a multi-million dollar campaign to keep possum numbers down in order to limit the immense damage they cause. Possum merino is a by-product of this activity, and uses fur that would otherwise be wasted in this process. This is why possum fur is frequently referred to as 'guilt-free fur'.

Like the fur of the polar bear, possum fur has a hollow core, resulting in natural double-glazing. Blended with merino wool, possum merino has qualities that are near-miraculous compared with other natural fibres. 


Possum Merino  Cashmere Merino Wool
Super soft, can be worn next to skin
Machine washable on delicate cycle
Hollow fibre - cannot be frozen, superior heat retention
Anti-pill - less likely to produce small balls of fibre, known as 'pills'
Odour resistant - will not retain odours
Durable for everyday use
Super light - easy to wear, carry.
Anti-crease - creases drop out after folding, can be tightly folded


New Zealand possum merino makes the warmest knitwear in the world


Why you should buy Possum Merino from Snug today


Warm, soft Possum Merino Knitwear from Snug New Zealand

"A fantastic service. I'm very happy with my Fur Shrug - Thank you!" - Jenny, Melbourne

Snug is a family owned company with two bricks and mortar stores near Queen Street in the heart of Auckland's luxury shopping district, in beautiful New Zealand. With our roots in the launch of possum merino in the early 1990s, we've developed a reputation for trustworthiness, style and elegance. 

"The parcel arrived yesterday immaculately packed and in perfect condition. Many thanks for your effort. My wife was delighted with her gifts" - John, Canada

We know our product, and we are committed to excellent customer service. 

We're so sure that you will love our possum merino that we offer a 365-day unworn, tagged, returns policy, with your money back - no questions asked.

That's right. If you're not 100% amazed by the warmth and softness of your possum merino, return it to us unworn and tagged within a year and we'll refund your purchase price, no questions asked.

"Your stores are beautiful places, and I'm really impressed with your online service too. Thanks for sending my sweater so quickly and so beautifully wrapped." - Sarah, Wellington


The Snug Promise:

We're proud to offer The Snug Promise to all our online customers.
1. The highest quality New Zealand knitwear at a fair price
2. Service that exceeds your expectations
3. Stress-free Returns; 365-day unworn, receipted, tagged exchange
4. Stress-free Shipping: Free New Zealand & Australian tracked, signed postage and free international tracked, signed shipping when you spend $99+ NZD
5. Your purchases wrapped in premium-grade tissue paper, perfect for gifts

Buy from Snug with confidence today and experience the incredible warmth of possum merino - the 'miracle fibre' - for yourself.

Click here to buy New Zealand Possum Merino in our sale now