Do you feel the cold? Or do you just wish that winter was a bit warmer?
New Zealand possum merino is the answer. Only invented twenty years ago, it is a mixture of incredibly warm, soft possum fur with fine New Zealand merino wool.
For many years, this luxury fibre was only available in small quantities in New Zealand, knitted by hand for hardy locals who knew and respected the secret qualities of possum merino.
But now you can buy these gorgeous New Zealand-made possum merino jumpers, sweaters, cardigans, scarves and gloves online here and experience the warmth and soft comfort of beautiful New Zealand possum merino for yourself.
Possum merino is sometimes called "the miracle fibre", or "the cashmere of New Zealand". It's made from blending the incredibly soft and luxurious fur of the brushtail possum with New Zealand merino wool.
The brushtail possum was introduced to New Zealand in 1837 from Australia. The population exploded, feeding on New Zealand's rainforests and native wildlife. For over seventy years, the New Zealand government has been engaged in a multi-million dollar campaign to keep possum numbers down in order to limit the immense damage they cause. Possum merino is a by-product of this activity, and uses fur that would otherwise be wasted in this process. This is why possum fur is frequently referred to as 'guilt-free fur'.
Like the fur of the polar bear, possum fur has a hollow core, resulting in natural double-glazing. Blended with merino wool, possum merino has qualities that are near-miraculous compared with other natural fibres.
|Possum Merino||Cashmere||Merino Wool|
|Super soft, can be worn next to skin|
|Machine washable on delicate cycle|
|Hollow fibre - cannot be frozen, superior heat retention|
|Anti-pill - less likely to produce small balls of fibre, known as 'pills'|
|Odour resistant - will not retain odours|
|Durable for everyday use|
|Super light - easy to wear, carry.|
|Anti-crease - creases drop out after folding, can be tightly folded|
Snug is a family owned company with two bricks and mortar stores near Queen Street in the heart of Auckland's luxury shopping district, in beautiful New Zealand. With our roots in the launch of possum merino in the early 1990s, we've developed a reputation for trustworthiness, style and elegance.
We know our product, and we are committed to excellent customer service.
That's right. If you're not 100% amazed by the warmth and softness of your possum merino, return it to us unworn and tagged within a year and we'll refund your purchase price, no questions asked.
Buy from Snug with confidence today and experience the incredible warmth of possum merino - the 'miracle fibre' - for yourself.