Snug: comfortable, warm, and cosy; well protected from the weather or cold - Oxford English Dictionary


New Zealand makes and designs some of the world’s finest knitwear. From pure merino to possum-merino, cashmere to alpaca, New Zealanders have enjoyed the versatility, luxury and comfort of knitwear for generations.

Snug brings the luxurious experience of New Zealand knitwear to the world. 

We understand luxury and we embody New Zealand’s values of authenticity, ecological sustainability, and superb design. 

Proudly owned by New Zealanders, we operate from our store in the elegant surroundings of Queen's Arcade, in the heart of Auckland's luxury shopping district on Lower Queen Street.

In Person: You can visit us in person at Snug, Shop 17 - 19 Queen's Arcade, 34 - 40 Queen Street, Auckland CBD 1010, New Zealand.

Email: hello@snugnz.com

Phone: (0064) (9) 337 0470