Snug: comfortable, warm, and cosy; well protected from the weather or cold - Oxford English Dictionary

Snug brings the luxurious experience of New Zealand knitwear to the world. We understand luxury and we embody New Zealand’s values of authenticity, ecological sustainability, and superb design. We specialise in the 'miracle fibre' Possum Merino, a uniquely New Zealand product produced by blending NZ possum fur with legendary NZ merino wool.

Snug brings together authentically luxurious natural fibres and brilliant design to present the unique knitwear fashion collections that have made our name synonymous with quality and luxury. Proudly owned by New Zealanders, we operate from our store in the elegant surroundings of Queen's Arcade, in the heart of Auckland's luxury shopping district on Lower Queen Street.